Date: 19th October 2020

Meet the Human Motoring Customers through the Lockdown

The recent local Lockdown measures announced for Tees Valley mean more than ever, business operators across Stockton High Street need local support from consumers as they endure more tough times.

#HOTHS (Humans of the High Street) a campaign which launched mid-September with a series of 10 short films that document in real terms the thoughts and feelings of the town’s business owners during the Covid-19 pandemic and ensuing first lockdown back in March is being ramped up in an attempt to reinforce the need to support Stockton High Street and the surrounding yards and street’s as we head into another local lockdown.

Hickson Motors located at NO 2 West Row, has been a firm feature in the town centre for almost 90 years. Today the business is owned and managed by female mechanic Paula Howsden who has been in the business for over 34 years and took ownership in 2001.

Commenting “The current situation is very worrying for small business owners. We’ve started to pick up as a result of the 6th month grace on MOT’s. Marketing campaigns like #HOTHS are a vital platform, you could say lifeline to communicate to the wider public what is here in Stockton. I back Stockton BID and are grateful we have a Business Improvement District in our town that can support us. The idea of #HOTHS to show the human impact is very worthwhile and we need digital exposure to showcase the individuality of each business like Hickson Motors.”

Created for Stockton Business Improvement District the campaign was created and executed by Tees Valley creative agency OOK, aka One of a Kind - a new breed of agency that place purpose ahead of profit.

“It’s been an incredibly hard year as the impact of C19 has been felt across every aspect of our lives, liberties and livelihoods. Propelling us forward at speed with uncertainty to a new landscape which is pushing our human endurance to its limit.”

We must keep going - we can’t do what we’ve delivered in the past we must look beyond what we know and curate the new that’s why working with people like Max Freer and her company OOK - we collectively collaborate to find new creative solutions to navigate challenging times. Stockton BID has amazing Levy Members and right now we urge the local community to go online check Facebook / Instagram / to find out what and how you can support these local businesses. We must push harder to pull together.” Jason Maxwell Stockton BID Manager.

Search Stockton BID_ The Future is Local on Instagram and Youtube

#HOTHS is made up of a series of emotive videos filmed with the people who own and run shops, cafes and premises along the famous wide high street and surrounding area.

Sam Withers