Date: 13th October 2020

Meet the Humans Bringing Joy to Customers with their Quirky Gifts

An innovative nationwide marketing campaign designed to highlight the importance of our high streets has been unveiled in Stockton.

Meet the Humans Bringing Joy to Customers with their Quirky Gifts

Humans of the High Street, a nationwide marketing campaign designed to highlight the importance of our high streets gains popular support by telling emotive and heart felt stories of the humans behind the doors of Stockton’s high street.

#HOTHS (Humans of the High Street) is a series of 10 short films that document in real terms the thoughts and feelings of the town’s business owners during the Covid-19 pandemic and ensuing lockdown which can be viewed YouTube and Instagram.

“We’re glad to be back, there’s only so much Netflix you can watch! Explore Stockton, off the main high street, in the yards and back streets you will find Stockton’s independents. We’re happy to be here, we wouldn’t be anywhere else. We had some Teenagers in last week, when one of the young guy’s phone rang and he told his mates “we are in that really cool shop” they had seen on Insta.”

‘We continue to have good support from customers, strong trading and business is good. We are also offering a special vulnerable customer hour, call the shop directly and we will try to cater your needs, arranging for you and your bubble to come in and shop from 9 – 10am.” Martin Shipley.

“Attracting the ‘Future Consumer’, young people who may not be visiting Stockton High Street was part of the strategy and via the Instagram marketing we have been able to reach out to a whole new audience where we can start to build a new community – and it’s great to see that this campaign has generated footfall specifically to Who-Ray’s.” said: BID Manager, Jason Maxwell.

Created for Stockton Business Improvement District the campaign was created and executed by Tees Valley creative agency OOK, aka One a of a Kind working in collaboration on the video with Wander Films. Led by Creative Director Max Freer, #HOTHS takes inspiration from the Humans of New York. The two companies collaborated over the Lockdown period to curate and articulate the stories of the ten small but amazing independent businesses to show how much they support and underpin the community life.

#HOTHS runs nationwide across multiple digital platforms including YouTube and on social media. Plans include rolling Humans of the High Street out to radio and TV. #HOTHS Creator Max Freer said: “It has been a real privilege to create this campaign for Stockton BID. It is the right time to tell real stories, by real people in the hope that in the future you may consider to shop local and choose an independent over a larger chain”.

Search Stockton BID_ The Future is Local on Instagram and YouTube

#HOTHS is made up of a series of emotive videos filmed with the people who own and run shops, cafes and premises along the famous wide high street and surrounding area.

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Sam Withers