Date: 4th November 2020

Meet the Human Behind Northern Gift Shop of The Year

#Humans of theHigh Street is a nationwide marketing campaign created for Stockton Business Improvement District by creative agency OOK aka One of a Kind

#Humans of the High Street is a nationwide marketing campaign created for Stockton Business Improvement District by creative agency OOK aka One of a Kind that tells a collection of real stories told from the prospective of the humans behind some of Stockton’s high street businesses.

Pouring your heart and soul into every aspect of your businesses is most defiantly the case for multi award-winning business owner Louise Lowes of Lu Lu’s Gift Shop on West Row, whose business has just won Northern ‘Gift Shop of The Year’ by North England Prestige Awards in October.

“#HOTHS highlights the importance of why we should cherish our independents and doing so we can all contribute towards a future that is local says BID Manager Jason Maxwell.” The film’s capture the Humans’ as the first Lockdown ensued and now just days away from a second Lockdown the #HOTHS campaign could not be more poignant.

Commentating on her accolade: “I am overwhelmed by the award recognition, which came as a complete shock as it is done via a Mystery Shop process. I was proud to open my business in my home town of Stockton in 2018 - just two years ago, so this award means everything to me. Campaigns like #HOTHS are vital to small local businesses and what Stockton BID have achieved with this piece of work is brilliant”.

Inspiration for Louise’s business came off the back of suffering with mental health following post-natal depression. A former Graphic Designer Louise used her creative skills during a challenging period in her life and focused her energies into making products from home. “Before long I was selling my goods on Facebook, Instagram and by using all the available digital channels open to me. I was able to create a customer following and soon my garage at home became a shop which ultimately led me to West Row. My business is much more than a shop we have an ethical thread running through everything we do and my ambition is to expand with a tea room”.

“Lu Lu’s is fluid we can use digital to ride the forth-coming Lockdown. While C-19 is painful we have to innovate our town centres and move forward. That’s why Stockton BID is so important – they act as a collective voice on behalf of high street business to champion change.

“Stockton Business Improvement District advocates for over 400 businesses in and around the high street. We continue to pursue creative methods to convey our 'The Future is Local’ message. ‘Home for Horrid Halloween’ our recent marketing campaign is a great example of how and why we need to keep going Stockton and keep the high street front of mind with consumers.”

The campaign which was created by Tees Valley creative agency OOK for Stockton Business Improvement District. #HOTHS is made up of a series of emotive videos filmed with the people who own and run shops, cafes and premises along the famous wide high street and surrounding area.

Search Stockton BID_ The Future is Local on Instagram and YouTube

Sam Withers