September 30th 2020
High Praise for High Street’s Human Side
An innovative nationwide marketing campaign designed to highlight the importance of our high streets has been unveiled in Stockton.
Humans of the High Street aims to document in real terms the thoughts and feelings of business owners during the Covid-19 pandemic and ensuing lockdown.
Praising the marketing Cllr Pauline Beall of Stockton Town Centre Ward said: “This is an excellent piece of work thanks to Jason Maxwell, BID Manager, OOK and all our fabulous independent traders. We would urge people to please share as widely as you can.”
The campaign which was created by Tees Valley creative agency OOK for Stockton Business Improvement District features Richard and Mel, the business duo cultivating a culture of reading at Drake the Bookshop, 27 Silver Street. “When the doors locked, we decamped to the kitchen table wondering what next - we’ve been thrilled, the people of Stockton have backed us, they want us to thrive and survive. We champion Stockton High Street and urge people to visit and explore our amazing independent shops.”
#HOTHS is made up of a series of emotive video’s filmed with the people who own and run shops, cafes and premises along the famous wide high street and surrounding area. The campaign runs nationwide across multiple digital platforms including YouTube and on social media. Plans include rolling Humans of the High Street out to radio and TV.
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